Mountain
Biking with Kids
A full-spectrum family media brand — affiliate revenue, product reviews, athlete interviews, destination guides.
“You’d better make us a website.”
When the weather allowed, we just made it a habit of doing road trips that were focused on mountain biking. Our home town of Salt Lake City is the perfect hub for exploring the west. Drive up to 16 hours any direction and you’ll end up in world-class mtb terrain.
Brand & Identity
Content Creation
Evergreen Content
Evergreen content is valuable for a website because it continues to attract visitors, generate search traffic, and provide value long after it’s published.
Instead of needing constant updates like news or trend-based posts, evergreen content builds long-term visibility, improves SEO, and creates a reliable foundation of useful information that keeps working for you over time.
- Finding the Best Trails for Family MTB Rides
- How to Help Your Kid Learn to Like Mountain Biking
- Don’t Get Hangry! Our Favorite MTB Snacks for Kids
- Parents Can Help Develop Kids’ Love of Mountain Biking
- Getting Kids Ready to Mountain Bike
- How to Choose the Right Kid’s Mountain Bike and Gear
- Mountain Biking with Kids is a Journey, Not a Destination
Reviews
Reviews give families clear, experience-based insights into bikes, gear, and accessories, making it easier to choose what actually works for riding with kids.
Destinations
Destination content helps parents discover family-friendly trails and riding areas, so they can plan outings that are both fun and appropriate for their kids’ skill levels.
Listicles
Listicles break down ideas, tips, and recommendations into quick, scannable formats—perfect for busy parents looking for fast answers and inspiration.
Athlete Interviews
Athlete interviews bring in real perspectives from experienced riders, offering practical advice and relatable stories.
They’re also highly accessible, often open to sharing their experiences, and benefit from the added exposure for their social media presence and sponsors.
The Demographic
We knew our audience was going to be families like ours. Active, professional parents who wanted to ride bikes and go on road trips together. Many parents needed a little help with choosing the right equipment in order to ensure fun experiences. Our first-hand knowledge and experiences were going to be helpful.
Website Design
Social Media
Monetizing The Website
Affiliate Links
From initial awareness through consideration, our reviews and listicles helped parents evaluate options and build trust. When they reached the decision stage, affiliate links provided a seamless path to purchase directly from trusted retailers. Because fulfillment, shipping, and support were handled by established brands, we could stay focused on what we do best: creating helpful, experience-driven content.
This model created a strong alignment across the entire journey—users found reliable guidance, brands received qualified traffic and conversions, and we generated revenue that supported continued content creation and growth.
Brand Partners
We built partnerships with MTB brands through direct, targeted outreach, offering detailed, real-world reviews in exchange for product. In return, brands received high-quality content, authentic exposure to a family-focused audience, and valuable backlinks that support their SEO and visibility.
The Online Bike Shop
We built a dedicated online bike shop experience that complemented our content and affiliate strategy. Instead of solely sending users off-site via articles, the shop was powered by dynamic product feeds from AvantLink, allowing us to automatically populate listings from trusted retailers. This made it possible for parents to browse, compare, and filter bikes and gear for kids within a familiar ecommerce interface—without the need to manually manage inventory.
By leveraging these real-time feeds, the shop stayed current with product availability, pricing, and selection, creating a more reliable and scalable experience. It bridged the gap between research and purchase while keeping users engaged within the MTB With Kids ecosystem longer, ultimately improving both usability and revenue performance.
- Competitive Cyclist
- EVO
- Backcountry
- Jenson USA
- REI
- Treefort Bikes
